I started out to write a detailed entry about why the Zune will fail as a competent competitor to the iPod but the reasons became too numerous and boring so suffice it to say, the Zune doesn’t have a snowball’s chance in h-e-double hockeysticks at unseating the iPod. If the 67 million units sold head start wasn’t enough for Apple, one simply needs to spend five minutes at the Zune.net site to see that Microsoft, once again, doesn’t have a clue. And what’s up with Zune.net? Does the Redmond giant not have enough pull to get Zune.com? This has marketing disaster written all over it. Oh, and who under 60 uses the word social? That’s supposed to be urban street hip according to Microsoft. Marketing strike two. You can take your pick whether strike three is credited to the odd brown flagship color or the fact that you can’t use real dollars to purchase songs from the Zune store. Now the entertaining part will be the ringside seat for the beating of the century.
Sorry Microsoft. Valiant effort but the Zune won’t be replacing iPods on too many Christmas lists this year.
Last week we (Db, Gabe and myself from White Roof Radio) were interviewed by Brad at The Tech Lounge. The article was posted today and we took the opportunity to post the audio version of the interview over at WRR. If you want to know the basics of how we got to where we are and some interesting info on podcasting you should go read the article and definitely take a listen to the show.