I'm happy to say that the European market research firm Interbrand has announced the top global brands of 2003 and two of my favourite companies, Apple Computer and MINI ranked second and third respectively behind Google at No. 1. It's a big deal for newcomer MINI to knock the likes of Coca-Cola out of third place.
MINI's ranking strikes me as interesting considering that the woman ringing up my Big Gulp at 7-11 yesterday asked me what kind of car I was was driving and when I told her it was a MINI Cooper she said she'd never heard of that kind of car before. The real irony in the exchange is not that the young woman failed to recognize the number three global brand, but that she works at a 7-11 only three blocks from the local MINI dealer...
Posted by todd at February 04, 2004 10:59 AM
“…she said she’d never heard of that kind of car before.”
Only in Missouri. : /
Posted by: timsamoff on February 4, 2004 03:55 PMKansas, that is.
Posted by: todd on February 4, 2004 05:35 PMIt’s so small, she probably didn’t notice it before. Ahem.
Posted by: peder on February 4, 2004 07:07 PM